![TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned](https://external-preview.redd.it/VtDc8cbkWCtxn3tnEOlYHIrVQoDU3IDtvOlG5FQp6OM.jpg?auto=webp&s=3c5ce7846d01c0a145b2966f864f11a07060b913)
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : r/todayilearned
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